What is the lead generation? Lead generation is the process of developing an interest in your services or products. This process begins with the identification of customers and ends with converting them into customers. Hence, lead generation has become one of the most important aspects of digital marketing.
So, do you want to expand your customer base? Are you looking for some lead generation ideas? There are lots of methods to do it. To help you filter all the noise on this topic, we are diving deep into most promising lead generation methods that we have actually used to grow our audience. Furthermore, we are going to discuss other lead generation ideas and strategies that worked for our clients. So, are you ready for the top lead generation ideas? Let’s go.
1. Identify your audience
This is the first step for not only lead generation but also for other digital marketing efforts. Only when you know who your audience is you can target and prepare them for your products and services. So, before beginning with lead generation, you should ask some important questions and find an answer to them. Here are some questions:
What types of customers do my business serve?
Where do I find them?
How much do they earn, and what are their likes and dislikes?
The answer to these questions will help you obtain a firm idea of whom to target. The best thing to do here is to develop the buyer’s personas which are basically representations of your ideal customers based on real-time data from your current customers as well as research conducted. These personas will help you understand customer motivation and give you an in-depth knowledge of the audience mindset. As a result, you will be able to target and influence them better.
2. Blog regularly
Blogging is the best practice for not only lead generation, but also search engine optimization (SEO), online reputation management (ORM), and content marketing. So, along with leads, you can gain higher search engine ranking, solid online reputation, and good customer relation. One of the important things to note here is blogging requires consistency. You can achieve all the above-mentioned things only if you blog regularly. Try to cover a wide variety of content via blog series, how to guides, and dos and don’ts. This will add the value to your potential customers on an almost daily basis and help to you earn their trust. Once you establish credibility, it becomes easy to convert them into your customers.
The biggest positive aspect of blogging is that you can make your one-time visitor into a repeating visitor. All you need to do is provide quality content and encourage them to subscribe to your blog. Furthermore, do not ignore user interaction signals. They are equally important. They will help you to expand your online visibility. So, encourage your audience to comment on their opinion and share your posts.
3. Don’t forget to add social buttons
A social button is an extremely important tool for sharing, promoting and marketing your content. It gives you an opportunity to leverage your network of subscribers.
Think, what if your subscribers like your content? What next? What do you want them to do? You what them to share it, so that, it reaches more people, right? So, it is vital to add social buttons to your email newsletters. They allow your subscribers to share your content on popular social media platforms like Facebook and Twitter. You can be creative with these buttons.
Instead of just adding a plain social button, you can add some interesting call to action buttons, which encourage visitors to share your content. Here are a few examples:
“Will you help us to spread the word?”
“Was it helpful? Want to help others?”
“Click here to share it with your friends”
Conduct split testing. That is, conduct random experiments with the goal of improving your call to action buttons. You can try new shapes, color, text, and place. See the results, and continue with the best. However, do not stick with one successful format. Keep testing and keep improving.
4. Create help videos
Not all Internet users like to read. Youtube has become the third most popular site in the world for a reason. That is because there are many people who like to watch videos. As a business owner, it is your responsibility to satisfy all kinds of potential customers.
Try to understand your customers. Talk to your customers, read reviews and collect feedbacks to know the problems faced by them. If possible make the list of problems. Keeping those problems in the mind, evolve your business. Along with that make videos to resolve the problems.
There are good chances that the customers of your competitors are facing the same issues. What will a person do when he is facing a problem? Obviously, he will google. What if he googles and finds your content. He will trust you more and believe you to be an expert in the industry. Consequently, he will start to incline towards your business.
Instead of posting random help videos, it is good to create a whole series of help videos. This will make it easy for you to organize your video content, and your potential customers will get all the vital help videos at one place.
Creating a video is not as simple as it looks. People judge your business based on the content you provide them. Therefore, it makes sense to upload videos that have below qualities.
Great sound quality
Texts and graphics
5. Optimize your website
You can generate leads in many places. It can be social media, email or website. SEO experts believe a business website to be the best bet to generate leads. So, it is extremely necessary to deliver a good user experience. This can be achieved through on-page optimization. We are listing a few parameters that you should consider.
Loading time: No one likes to wait. Make sure your site does not take more than three seconds to load.
Mobile optimization: Its official. Google receives more traffic from mobile than any other device. So it makes sense to optimize your site and make it mobile friendly.
SEO: For your blog posts to rank higher on Google, you need to optimize your content.
Navigation: Make sure your website has a simple, easy to understand and smooth navigation. SEO experts usually suggest keeping the navigation obvious and predictable. Complicated navigation can result in an increased bounce rate.
Along with all the above-mentioned parameters, you should make your visitors stay on your website for a longer period of time. The only way to do is to add content that stands out. Since the ultimate aim is to convert visitors, add social buttons and call to action buttons in the right places.
6. Make use of exit-intent popups
Here are the two statistics you should not ignore:
More than 70% of the people who abandon your site will never return back.
As a result, more than 90% of the money spent goes waste.
However, there is a trick to resolve this issue. Yes, just an exit-intent popup can fix this issue. In this technique, the movement of a visitor’s mouse pointer is tracked. Whenever the cursor moves outside the boundary, a popup is displayed.
Therefore, it becomes easy to collect email. Furthermore, you can use the same pop up to offer lead-magnet or upgrades. A recent study revealed that exit-intent popups can improve sign-ups to 600%.
7. Text message marketing
One of the biggest advantages of text message marketing is that it has an open rate of 98%. Therefore, this has been a quick and easy lead generating method, especially for local businesses. This marketing method helps you to reach thousands of people while keeping a sense of personalization intact, as you can refer your customers with their name. Here are some of the creative ways of using text message marketing to generate leads.
You can involve prospects in several activities, for instance, sign up.
You can send updates about the upcoming business events.
You can engage a one on one conversation with the potential clients.
You can ask them to review your business on Google and answer survey questions.
You can remind your potential customer about a future event such as a meeting or phone call.
Last but not least, you can thank them after the purchase or wish them on special days such as birthdays.
These are just some ways to use text message marketing. You can do so much more with the help of this marketing method. There are many free and paid tools available on the interest that makes text message marketing easy. With these tools, you can schedule your text messages and set automatic replies.
8. Email marketing
Email marketing is another good method to generate leads. It engages your potential customers and helps you in building a good customer relationship. The best part is you know the people in the contact list are interested since they gave their email id through a form or sign up page.
Never buy email lists. That is because you will not know whether the person is interested or not. As a result, you may fail to gain your goals. Therefore, asking customers’ email directly is the best method to build the email list.
By sending email filled with relevant content and links to relevant content for a longer period of time, you can convert leads into customers. Here are the few things which you can do:
Send them free downloadable e-books.
Send periodic newsletters or links to your interesting blog posts.
You can inform about the updates, launch dates and company events.
Once a relationship is established, you can send discount coupons and promotional offers.
9. Create a quiz
One can engage an audience via interaction. Here quiz is one such method to create high engagement. Higher engagement cultivates an environment where your visitors are more likely to give you their email. A quiz may not always mean an informative quiz. You can try to create a fun quiz. Make sure your quiz is relevant to your business and industry. An off-topic quiz can confuse your customers.
You can ask the people to enter their email address to participate in the quiz. The other good time to ask email is at the time of results. When it is time to show the quiz results, you can say, “enter email id to know the results.” This is the time where people do not hesitate to share their email address. Do not just stop at the quiz, carry some interesting surveys also. Add some funny question to make the survey interesting and engaging.