It is a well-known fact that reviews influence the buying decision of the customers to a significant extent. According to a study, more than 90% of the potential buyers read online reviews before buying a product or a service. So, it is evident that positive reviews alone can uplift your brand image and convert visitors into your customers.
Hence it makes sense to gain as many reviews as possible. To gain reviews, one needs to understand what motivates the customers to write an online review. Therefore, in this blog post, we are going to list all the top reasons that motivate the customers to leave a review. You can leverage these motivations to generate a huge number of high-quality reviews.
1. To help other customers make good purchase decision.
One of the most popular reasons why a person posts review is to help other potential customers to make a well-informed purchase decision. For example, parents who have bought baby toys from “Little Hearts” will share their experience by writing a detail review to help other parents with their decision about how good or bad the baby toy store is.
A study revealed that, out of nine reasons for posting a review, people voted “to help other customers make a better purchase decision” the highest. So what do you take from here? Do not take any customer for granted. Give your best to satisfy almost all the customers. That is because they tend to share their experience to enlighten others. You can leverage your current customer reviews to gain new customers.
2. To thank
People usually tend to thank the person who has helped, benefited, or made their work easy. The same thing happens in the business. When customers are happy or satisfied, they think to reward the business. There is no better reward than leaving a positive review. It is easy and does not take much time. What if the person is not satisfied with your products and services? Well, obviously he is going to leave a negative Google review.
Is there anything we can learn from this fact? Yes. Online reputation companies usually ask their clients to focus on satisfying customers. That is because satisfied customers are the biggest source of positive Google reviews. In some cases, customers forget to post a review. Therefore, never forget to encourage your happy customers to leave a review.
3. To help a business improve its products and services.
No business is perfect. No matter how hard you try, you will have some scope of improvement. These scopes of improvement are usually evident in customer reviews, which have one to three star rating. The customers who have visited you, want you to know how you can improve your products or services. So that when they visit next time they do not have to suffer the same issue.
Such kinds of reviews are gold. They will let you know what people are concerned about, what are their issues, and how the business can be more acceptable. All this information gives you an opportunity to evolve your business to become customer oriented. With the evolution of business, your negative Google reviews will decline and improve your online reputation.
4. People want their voice to be heard.
We live in a social media era. Everyone has opinions, and want to share them. This applies to your customers too. When someone is spending money on your products and services, they obviously form an opinion on you and write a review. Here their main purpose is that they want their voice to be heard.
Normally, such reviews will neither have one star rating nor five-star rating. They usually oscillate between two star rating and four-star rating. Do not argue or be rude. Always be professional and respond sensibly. Hear what your customers have to say and implement it in your business. Apologize publicly and focus on solving the issue rather than playing blame games. These reviews provide you great opportunities to build customer relationships.
5. To be connected.
Popular brands have huge fan following in Facebook pages, fan groups and Twitter account. Here people celebrate the gadgets, products, works, arts or news related to particular brand by leaving online reviews. These reviews are usually positive in nature and contribute to strengthen your online reputation.
One of the long-term goals of an online reputation management strategy is to build brand loyalty. Having a good brand loyalty leads to increase in fan following and makes it easy to promote new products and services. Therefore, as a business owner, you should focus on gaining the love of the people. Doing so you can easily gain numerous positive reviews within a short period of time, and restrict negative reviews to the minimum. Let us take The Hunger Games, as an example. It has more than seventy thousand reviews on a single listing on Amazon.
6. To be noticed.
We have already seen many reasons that motivate a customer to leave a review. Well, this reason is somewhat similar to the fourth point. The only difference is that some people prefer to post a video testimonial on the sites like YouTube. Here the reviewer wants to get noticed. The best thing about this is your products, and services are promoted for free.
The only thing you need to do is live up to the expectations which you have created. Many reviewers have a significant number of fan following on the sites like YouTube and Dailymotion. Their video testimonials are seen by thousands of people on the Internet. Just type “product review” in YouTube, the platform will come back with more than 30 million results. Therefore, it is good to give importance to this fact right from the day the product is manufactured and launched.
7. To rectify somebody else’s review.
In online reputation management, it is very common to see rude, fake, and unfair reviews posted by former workers, business competitors, hard-to-please customers and people who hold a grudge against you. Sometimes your real customers may notice the reviews and feel that it is unfair to leave a review like that. As a result, they end of writing a counter review.
The best part of offering a good customer service is that your customers will defend your business and uplift your reputation whenever it is necessary. Interestingly, people are more likely to form an excellent impression when someone else defends your business rather than you. In the end, it saves you a lot of time and energy. That is how a good reputation which you have established will sometimes protect itself.