Reading reviews has been the most favorite method to do a research on a product or a service. Consequently, online reputation management has become a huge industry. In this vast industry, there are thousands of people saying millions of things. With the tons of data, it is really easy for an online reputation management myth to make a place in your mind and influence your vital business decision. Therefore, it is necessary for you to know the myths about online reputation management. Here are the ten common online reputation management myths you should stop believing.
ORM Myth 1: Online reputation cannot be controlled
Well, let us start with the most common myth that people still believe. Many small and medium-size business owners do not invest in ORM because they believe online reputation cannot be controlled. The reason behind this belief is that one cannot stop the other from writing a bad online review. Well, that’s true. We cannot stop a customer from writing a bad review, but you can take certain measures to minimize negative reviews and nullify their impact on your business. In the end, all you need is more sales. And a good online reputation management just ensures that.
ORM Myth 2: Having no review is better than bad reviews
This is one of the most commonly believed myths across the globe. Did you know? More than ninety percent of the people read online reviews before buying any product or service? Now if you do not have any reviews, then that is going to affect your business drastically. Your potential customer may think you are a newbie or your business is not up to date. Why would anyone trust a business with no reviews? Having a couple of negative reviews mixed with plenty of positive ones will legitimize your business. Furthermore, having only good reviews is not good either. People tend to be suspicious when they do not find a single negative review. So, all we can say is bad reviews have a role to play in an online reputation management strategy.
ORM Myth 3: SEO does not influence ORM
Search engine optimization does affect online reputation management. One of the important aspects of ORM is to ensure people see the right material when they search your brand name on a search engine. A good search engine optimization strategy can rank the positive content higher and push the negative content to the second, third or fourth page. After all, first impression really matters. It establishes trust in the brand and positively impacts the buying decision. You do not want your clients to see a bad review and lose him in the beginning itself, right?
ORM Myth 4: Online reputation management services are expensive
No. It is not expensive to hire an online reputation management company. It is a kind of investment that gives the fruitful results for a long-period of time. A good reputation gains the trust of the people and attracts the customers, especially the new ones, and brings more and more sales. Therefore, an ORM strategy is as fundamental as search engine optimization. After all, reputation is one of the most important pillars of a business. You cannot run a business with bad reputation or no reputation.
ORM Myth 5: Online Reputation management is time consuming
Although reading all the reviews and replying to them takes time, one can make the whole process simple, easy, effortless and less time consuming. This can be done by using a couple of paid and free online reputation management tools. For example, Revinate Reputation gives you an option to compile all the online reviews and manage it from one place. The other popular tools that make ORM easy are Social Mention, Reputology, Review Push, Chatmeter, Trackur, SentiOne, Google Alerts. So, with so much of technology on the finger tips, one can say that online reputation management is not time consuming.
ORM Myth 6: Review data is not helpful
It is quite shocking that many people believe that review data is not helpful. Well let us ask few questions. How will you know about the improvement your business needs? How will you know what are the positives of your business? What are your customers’ likes and dislikes? Well, we think there is no better place than reviews to find the answer to those important questions. Hence, review data will not only be useful to establish a strong online reputation, but also to improve business.
ORM Myth 7: One needs hundreds of good reviews to establish reputation
Well, having hundreds of positive reviews is a good thing. However, what matters the most is the reviews that your customers are going to read. According to the research, nearly 90% of the potential customers read no more than ten reviews and form an opinion. So, we can say that few positive online reviews can also establish a good reputation in the mind of customers provided the competitors do not have great reputation.
ORM 8: Negative reviews do not impact my reviews
This has been one of the most common online reputation management myths for the new business owners. Why would anyone want to buy your products and services after reading bad reviews? Just imagine, will you download a free app which has negative reviews? Although it is free, you will not consider giving a try. You simply are not willing to invest your time. Now, a customer who is spending money on your products or services will of course see the purchase as a risk. He will prefer a competitor that has good reviews. Since reviews are written by former customers, they are considered as credible. Getting negative reviews will surely affect your business.
ORM Myth 9: I just need to delete bad reviews
Some people feel, all they need to do is delete bad Google reviews. Once the review is posted, it is really hard to get them deleted. You must rather focus on below things:
Avoiding negative reviews as much as possible
Investing time in growing positive reviews
Understanding your customers
Delivering the expectation created
Promoting good reviews
Improving customer services
ORM Myth 10: It is ok to post fake reviews
Some business owners take a shortcut. That is they post fake reviews. There is no shortcut for a solid online reputation. Fake reviews can do more harm than good. Therefore, it is good to focus on providing value to your customers. There is no better way to generate positive reviews than making your customers happy. A good reputation isn’t built over a night. It requires strategy. Hence, it makes sense to take professional help of an online reputation management company.