Search engine optimization (SEO) is the process of increasing the number of people visiting your website by ranking the site high on the list of results returned by a search engine. There are two types of SEO, on-site SEO and off-site SEO.
On-site SEO can be defined as the process adjusting certain elements in a website to make it search engine friendly. On the other hand, off-site SEO refers to the set of actions that are taken outside your website to enhance search engine ranking.
If off-site SEO is done smartly, one can hit the two birds with one stone. That is along with elevating your searching engine ranking, you can remarkably improve your online reputation. Here are the top 15 SEO strategies to grow your online reputation.
1. Social bookmarking
Social bookmarking is a powerful online service, which allows you to add, edit, annotate and share bookmarks of web documents. Furthermore, it is one of the best methods to gain quality backlinks, huge traffic and of course good brand promotion. It basically enables the visibility of a site and makes you reach more people. However, many users know less about social bookmarking. As they result, they tend to spam. Avoid spamming and keep your online presence safe. Keep updating the content in the site. Doing so will make the search engine to prioritize you over others and reward a better search engine ranking.
2. Photo sharing
As far as digital marketing is concerned, the main aim is to catch the attention of the people. A picture can get you exactly that. That’s the reason why pictures are used in blogs and social media posts. By sharing the photos, you can speak more in less time. Conveying more information in less time is important because people over the Internet have a very short attention span. Therefore, it makes sense to share the photos of the products and services you have. Doing so will give your audience an option to interact or respond. Consequently, you will drive more traffic and establish better relationship with the customers. Here are the popular photo-sharing sites that you can try:
3. Reviews and testimonials
Reviews and testimonials enhance search engine ranking of a website. They are also an integral part of online reputation management. A good online reputation management company always emphasizes reviews and testimonials. Since reviews usually come from the former customers, they hold a special place in purchase decision. Therefore, it is important to gain reviews. Here are the few easy methods to gain more reviews:
- Send a follow-up mail.
- Reward customers for leaving reviews.
- Share link to reviews with customers.
- Place review call to action button in appropriate places.
- Pick a random viewer and give a prize.
4. Write questions and answers
Writing answers and placing a link to the website in the source section is one of the common off-site SEO tactics. Not many know that doing the same can strengthen online reputation. Before making a purchase decision, people usually have many questions in their mind. To clarify these questions, they normally take the help of Google. When they type a question on Google and hit the enter button, Google comes with the answers available on various question and answer websites.
Answering customer queries will establish you as an industry expert. Furthermore, it will improve brand awareness, brand loyalty, sales, and customer base. After all, a customer is more likely to buy from a seller who answers his or her questions. In the end, make sure that you are adding value to the potential customers or readers. Spamming can harm the visibility of your website. Avoid spamming. Here are the popular question and answer websites that you can give a try.
- Yahoo answers
- Linkedin answers
5. Video promotion
Video promotion is another awesome off-page SEO strategy. If done correctly, one can build a strong online reputation easily. Just like pictures, videos by nature are highly engaging. People prefer videos over text these days. That is the reason why YouTube channels, which review gadgets and other electronic items, have become popular in this decade. To cover a large area, it is good to present your content in various formats, including videos. Below are some tips that will bring more engagement.
- Keep the length of the video short.
- Add a compelling video snippet.
- Transcribe the script.
- Embed the video directly into the site.
- Share it on video popular platforms like Youtube and Dailymotion.
6. Local listing
Going global is definitely a good thing, but it has one big disadvantage. You will have to face a stiff competition. Furthermore, the results may be fluctuating. If you are ranked on the Google’s first page this month, you may be on the second or the third page in the next month. Depending on the type, size and niche of your business, you might find listing in the local directories helpful. Listing in the local directories makes it easy for the search engines like Google to view your site and crawl your content. In addition to that you can target your audience in a much better way. Therefore, it is good to submit your site to the websites like Google local maps, Yellow pages and Yahoo local.
7. Taking help from online influencers.
An influencer is a person who has an online presence and has established credibility in a specific niche. He or she has access to a large number of people and can persuade others by virtue of their authenticity and reach. An influencer may not always be a celebrity. He can be a normal person who has a significant social media following.
Therefore, teaming up with an online influencer or influencers can definitely work in favor of you. As per your off-page SEO strategy, you will get traffic, brand awareness and positive influence on buying decision. On the other hand, you can easily build a good image, along with brand loyalty and customer trust. Before you approach an online influencer, you have to do some research to find out few fundamental things.
- Niche of your business (obviously)
- The audience to be targeted
- Background of the influencer
- Niche of the influencer
- Reputation of the influencer.
Based on these things you can decide whether or not to approach an influencer. Your reputation will be linked with the influencer. So, make sure you pick the right guy.
8. Social media engagement
There is hardly any digital marketing method where social media is not included. Whether it is social media marketing, search engine optimization, or online reputation management, social media has a role to play. In off-site SEO, social media is primarily used to bring huge traffic and high search engine ranking. That is by giving irresistible offers and free gifts. If you do below mentioned things on social media platforms like twitter and Facebook, you can establish a good online reputation of your brand:
Adding value to the audience
- Resolving customer issues
- Helping the customer in buying decision
- Clarifying doubts
- Addressing customer concerns
- Engaging audience
- Offering “how to” guides
- Providing helpful information
Blogging is one of the most popular SEO strategies. This is because quality content is the number-one ranking factor. Content has been and will continue to be the King. Hence, it is one of the most powerful ways to promote a brand or a website online. Make sure your blog posts contain genuine high-quality content and also are precise. Furthermore, promote your blog in directories and blog search engines. Commenting in the blogs that are relevant to your niche, is another good method to showcase your expertise. Doing so will register your presence across all over your niche blogs. You will reach more people, particularly unexplored audience and strengthen the online reputation of your brand. Just in case, if you are not good at producing the content, you can ask someone to write a guest blog for you. Doing so, will mutually benefit both of you.
10. Forum marketing
Generally, forum users have a good knowledge of the Internet and also are open to online purchases. Hence, forum marketing is a good way to make your brand stand out from the competitors. It is considered as a high return on investment strategy because making a great impression in front of this highly influential audience can help your marketing message spread across your niche market.
Create a new forum discussion board to start an online discussion. Along with that, share the topics with your friends. Do not forget to post a reply to a thread in other services related already existing forums. While doing so add a link to your website in your signature. Prefer using “do-follow” forums. A “do-follow” forum allows the search engines like Google to follow the link and reach your website. As a result, you get both link juice and backlink. Here are steps for a successful forum marketing:
- Pick the right forums for your niche.
- Create account and read community guidelines.
- Pick a relevant username and profile picture.
- Make your profile compelling.
- Give an impressive introduction of yourself to the community.
- Add value to the community.
- Add a link to your website in the signature file.
11. Directory submission
Directories are basically a type of website that stores businesses and their information. It is somewhat like a telephone directory. Here, we submit the business information in these directories, so that your potential customer can find you, right when he needs you.
Having the presence at all the possible places, where your potential customer may search you is a good thing. Your audience will trust you more and help you to beat your competitors. In other words, it will help you to grow your reputation. Below is the process of directory submission:
- Select a relevant directory
- Check whether it is SEO friendly. If Yes, go to next step.
- Read and understand submission guidelines.
- Submit details of your website.
- Confirm your submission through email.
12. Press release submission
Press release submission is a practice of writing about new products, services or events of the company and submitting it to the PR sites. It is basically an off-site SEO activity that helps in popularizing your events, products or services and makes you reach more people. Its main advantage is that it brings customers and helps the business to attain new heights. Although most of the press releases are paid, it is worth the money spent. They normally make the website go live in the news. However, getting a potential customer is quite difficult, while the overall strategy would definitely help in the strengthening of your online reputation.
13. Article submission
Article submission has been one of the most practiced off-page SEO activities. It generally refers to the writing of articles that are closely related to your online business and then getting them added to the good article submission directory. If you write articles yourself, then you can submit them to popular article directories, for example, Go Articles and Now Public. There are three main advantages of article submission:
It can attract a large number of people without spending anything. This is possible only if your article contains quality content.
It can increase the search engine ranking of a website by increasing the number of backlinks and PR.
Article submission can easily establish you as an industry expert. By providing valuable information and knowledge to the potential clients or customer, you can gain the trust of the people and improve your online reputation.
14. Social shopping network
This off-page search engine optimization strategy is generally used by e-commerce website owners. It is one of the best strategies used for promoting and branding the products for free. Leverage the power of social shopping network by submitting your products to popular shopping networks like Google product search, Yahoo online shopping, Buzz shout, Oh buzz, MNS online, and Style Feeder. Or you can do a small online research and submit your products to the shopping network that you feel is good for your business.
15. Widget or app development
Smartphones and apps have evolved rapidly in the recent years. In order to develop an excellent and innovative application, you will require an expert. Before you proceed, do a proper research so that you know what your fully developed app will look like. Make sure it is user-friendly and device friendly. Include relevant playing, voting, and sharing extensions to know the sentiment of a customer towards your products and services. The other advantage of app or widget development is that it gives you an opportunity to update your customers regularly with latest updates and features. Eventually, it helps in branding and improving your online reputation.