Your reputation in the online market decides the fate of your business. It can truly make or break any business. And that is exactly why every single business takes online reputation management very seriously and follows all the best practices. However, many people, especially beginners commit some common online reputation management mistakes. These mistakes can harm your online reputation and affect your sales adversely. Therefore, we are listing the common reputation management mistakes that you need to avoid. Beware of these mistakes and safeguard your reputation over the Internet.
ORM Mistake 1: Posting fake reviews
Let us begin with the most common online reputation mistake of all. This mistake is committed by almost all beginners. Search engines like Google are powered with algorithms to detect fake reviews that are posted to boost or spoil the reputation of a business. Hence, planting fake reviews is totally waste of time, energy and resources. We suggest you to focus on satisfying your customers to gain the positive Google reviews. Although it takes time, gaining good reviews naturally is always the best method.
ORM Mistake 2: Not responding to good reviews
Online reputation management is not about only damage control. Damage control is just a part of it. You also need to boost positive reviews, strengthen relationships and elevate brand loyalty. That is the reason why ignoring the good Google reviews is a bad idea. Make sure you read all your reviews, including positive ones. And thank your existing or satisfied customer for the good review that he or she left on your online presence. In addition to it, ensure you don’t respond to all the positive reviews with a common text. Take out some time, and reply genuinely.
ORM Mistake 3: Unprofessional response
Nobody likes negative reviews. We all want to get rid of negative Google reviews. And that is the reason why getting one they make us angry. Responding to bad reviews with anger will not only show the unprofessional side of you but also makes the problem bigger. Always keep in mind that your response is open to other existing and potential customers. Angry response might do more damage to your online reputation than the negative review itself. So, it is better to take the issue offline and resolve it.
ORM Mistake 4: Going off the track
You own a business. You have an audience. There is no place for your personal opinion. Sharing your personal opinions will not do any good. Instead, it may alienate some section of the potential customers. Personal opinion may be related to some religion, region, race, event, culture or something else. The fact is that, in the end, they make some people unhappy. So, we suggest you to do what you do the best – business. Therefore, it makes sense to Keep personal opinions out of your business.
ORM Mistake 5: Failing to monitor all your accounts
Your customers use various types of platforms to leave their reviews. Hence, you need to invest some time to read the reviews that your customers are posting where you have an online presence. It is quite possible that there is a scope of improvement from your side. As a result, you get some negative reviews. Keeping an eye reviews across all the platform will let you know about the existing issues. Therefore, we can say that reading some negative reviews can prevent a lot of negative reviews in the future.
ORM Mistake 6: Failing to generate reviews
Did you know? An unhappy customer is more likely to leave a review compared to a happy customer. Therefore, you have to put some extra efforts to generate some positive reviews for your business. Ensure that you encourage happy or satisfied customers to leave a positive review. Furthermore, after resolving an issue, request the customer to convert his or her bad review into the good one. This will dilute the impact of the existing bad reviews on your business and improves your reputation over the Internet.
ORM Mistake 7: Neglecting negative reviews
Still there are many people who think that negative online reviews do not impact a business much. The truth is that most of the people read reviews before making a buying decision. It is one of the most popular methods to do a research on a brand. People are less likely to buy from a brand that has a couple of negative reviews. In other words, negative reviews are the biggest hurdles for the conversions. If your brand has a poor reputation, then consider taking help from an online reputation management company.
ORM Mistake 8: Being defensive
A customer has posted a bad review. You want to tell your side of the story. You want to defend yourself and your brand. Well, that doesn’t work. Here your focus should be above who is right and who is wrong. That is you should think about resolving customer issues, irrespective of whose mistake it is. Publicly apologizing for the discomfort caused is the best thing to do. This will soak the anger of the customer to the great extent. Moreover, it shows you value your customers.
ORM Mistake 9: Not generating content on a schedule
You can’t build a good online reputation without being consistent. Your audience expect you to post regularly. Posting twelve posts a day, and maintaining silence over a couple of days, is not a good way to engage audience. Schedule a daily routine and interact with your audience on a regular basis. In the long run, this consistency will help you in building good customer relationships and improving brand loyalty. That is how a good reputation helps you in retaining existing customers and as well as gaining the ones.
ORM Mistake 10: My reputation will take care of itself
This is the biggest mistake that business owners do. No matter what size or type your business belongs, the fact is that it requires ORM services. Your reputation cannot take care of itself. You may get good reviews today, and in the future you may not. Few negative reviews are enough to spoil your business reputation. A good online reputation management strategy is all you need to deal with the negative Google reviews. And that is why online reputation management has become as fundamental as search engine optimization.